Leadpages Review: Coming Soon in 2020

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Jenny Berk is a Certified Eating psychology Coach needed to improve the traffic in her facebook page. She built a healthy business over the course of two years, with a diverse set of offerings, strategic sales  She runned Facebook campaigns in the past with limited budget and didn’t have the results that she expected. 

She had that problem. Jenny noticed an ominous trend: either really, really high cost per click- in the neighborhood of $4 a pop or there would be no traction at all, just impression with any clicks or conversion. 

“There are so many elements and so many decisions to make, and there’s no clear path to indicate whether and so many decisions to make, and there's no clear path to indicate whether any of those steps will be successful or not and you’re playing with money.” 

After searching for other solutions to her problem Jenny found Leadpages, it was user friendly and it was easier to understand the algorithms and analytics of facebook. 

She queued up a $50 budget, and created a custom audience from her email database, she also created a landing page that would help her with the traffic. After running her campaign during one week, the conversion rates on her post increased over 40% from similar campaigns she did in the past. Some factors that impacted her results where: using a targeted landing page, leads and potential audience. 

Her campaign performed much better and it cost less money. Jenny also saved time in organizing this campaign.

Table of content

What is Leadpages?

Leadpages is a platform that enables you to create websites, landing pages, alert bars, pop-ups and more. It also helps you generate leads and get new customers. 

About Leadpages

Leadpages is Headquartered in Minneapolis, Minnesota. It started in 2012 and has grown to serve thousands of customers around the world. 

ExpertSumo Ratings By Business Type

Bloggers 

OVERALL: ★★★★☆ - 4/5 stars.

PRICING: ★★★☆☆ - 3/5 stars.

EASE OF USE: ★★★★☆ - 4/5 stars.

DETAILS 

Leadpages is a great tool for bloggers because of all the templates that they have available, you can customize a lot of areas.

VERDICT 

As bloggers we want the content to stand out, even though Leadpages allows you to customize your website as you want, some users have claimed that the templates are outdated, again, this is up to you and what is the design you want to give to your blog

Marketing Agency

OVERALL: ★★★★☆ - 4/5 stars.

PRICING: ★★★☆☆ - 3/5 stars.

EASE OF USE: ★★★★☆ - 4/5 stars.

DETAILS

Leadpages is a great solution for Marketing agencies that need to get sales pages and site up in a hurry without relying on a developer because you don’t need to code to create and edit in Leadpages. You have tracking options that are easy to understand and will help you in reports. 

VERDICT 

Leadpages has a lot of tools that are very useful for Marketing Agencies, you save time by being able to create a landing page in just a few minutes, and if you don’t have a coder or a developer in your team, you don’t have to worry about it. Their drag and drop builder makes it easy enough to use and get the hang of it. The reporting capabilities of the landing pages are limited and too simple for some users.

Service providers

(examples: lawyers, accountants, chiropractors, plumbers, home repair, real estate agents)

OVERALL: ★★★★☆ - 4/5 stars.

PRICING: ★★★★☆ - 4/5 stars.

EASE OF USE: ★★★★☆  - 4/5 stars.

DETAILS 

Leadpages has a lot of templates available for professionals. Another feature that is very useful for services is the integrations that they have available, for example facebook ads and they will give accurate results from your ad conversion. You will also improve the chances of converting your visitor pages into leads. 

VERDICT 

Overall, Leadapges is a very easy to use and great solution for creating professional looking landing pages and sales pages. You can also build pop-ups and call to action items that will increase your conversion rates.

E-commerce

OVERALL: ★★★☆☆ - 3/5 stars.

PRICING: ★★★★☆ - 4/5 stars.

EASE OF USE: ★★★☆☆ - 3/5 stars.

DETAILS

Leadpages if known for creating good landing pages, you can add Exit-intent pop-ups, this can help trigger a pop-up when the visitors mouse in a way that indicates an intent to leave the page.

VERDICT

Although they have available features for an ecommerce business the main user of leadpages create a website and a landing page, because is great for creating simple landing pages. 

Leadpages Pricing

Free trial 

You are able to use Leadpages for 14 days for free. When you sign up for free you have to choose one of the plans that they have available. After the 14 day trial has ended you will be charged with the plan you choose.

Monthly and Annual subscription

Standard

If you choose the monthly plan you will be billed $37 per month and if you choose an annual plan you will be billed $25 per month. 

Some of the  benefits of this plan are:

  1. 1 site (only host 1 site)

  2. Create unlimited landing pages, pop-ups. Alert bars

  3. Unlimited traffic & Leads (you won’t be charged if you grow more)

  4. Free Custom Domain 

  5. Free hosting 

  6. Mobile- Responsive templates

  7. Lead Notifications

  8. Tech Support (via Email)

  9. 40 + Standard Integrations (connect all your marketing tools)

Pro 

If you choose the monthly plan you will be billed $79 per month and if you choose an annual plan you will be billed $48 per month. 

The features that you will have in addition from the standard plan are:

  1. 3 site (You will be able to host up to 3 sites)

  2. Online Sales and Payments 

  3. Unlimited A/B split Testing 

  4. Email Trigger Links 

  5. 10 Opt-in Text Campaigns 

Advanced 

If you choose the monthly plan you will be billed $321per month and if you choose an annual plan you will be billed $199 per month. 

The features that you will have in addition from the standard and Pro plan are:

  1. Up to 50 sites

  2. Advanced Integrations 

  3. Includes 5 Pro Sub Accounts 

  4. 50 Extra Opt-in Text Campaigns 

  5. 1-o-1 Quick Start Call

They have another plan if you only need one website. It is only $15 per month if you choose to be billed annually.

The benefits from this plan are: 

  1. 1 website

  2. Free custom Domain 

  3. Unlimited Traffic & Leads 

  4. Mobile- Responsive Site Template 

  5. Lead Notifications 

  6. Tech Support (via Email)

  7. Weekly Group coaching 

Leadpages Features

Builders

One of the main features is the easy drag and drop interface that Leadpages has. You just drag, drop, and click on your landing page or website, and it will be done in just a few minutes, no need to rely on a developer. You are able to preview your content across different devices' screens and see the final result. 

Pros

With Leadpages you can optimize your webpages with their SEO-friendly templates, you can use it for an ecommerce business by using their online sales and payments features. 

Conversion tools 

Leadpages offer different conversion tools that can be very useful for your website and depending on your need. It has a Clear campaign ROI, where you get a detailed picture of each campaign’s performance. Add Exit-intent pop-ups, this can help trigger a pop-up when the visitors mouse in a way that indicates an intent to leave the page.

 Pros

Leadpages offer Real time analytics that helps you determine if your website is performing well and you can make any changes to improve this.

Cons

Some analytics that Leadpages are to simple and may not give you all the information that you expect.

Design & Templates

Leadpages provides customizable templates to fit your needs, they have a drag and drop builder that makes things way easier. If you don’t want to use a template, no problem, you can build a website from scratch and use all the widgets that are available. You don’t need to know about coding to build your website and helps you save time. 

Pros

Leadpages is a drag and drop builder that helps you customize your website and landing page as you wish. As mentioned before, you don’t need to code in leadpages but if you want you can add customs HTML, CSS, and JavaScript to the header, body, and footer with your own elements.

Cons

Some of the templates that they have available may feel a little bit outdated or that they look the same. Most companies want that their website stand out from the rest.

Education & Support

If you are new in creating your own website and don't know where to start, don’t worry, Leadpages gives different tools that will help you use Leadpages. Leadpages gives 1-on-1 calls with a Leadpages specialist that will guide you to set up your  account. There are free Leadpages workshops, phone, chat and email support.

Pros

Leadpages give you all the technical support that you need, this is very helpful if you don't have any clue where to start, the best part is that you will receive step-by-step guidance.

Cons

They have different support available depending on the plan that you purchased, if you chose the standard plan you will have online chat support in comparison with the 1-o-1 Quick Start Call that you will received with the advanced plan.

Publishing

Leadpages gives you the opportunity to use your own domain or use the free hosting that they provide with the account you created.

Pros

You can easily connect and publish your website on a third party domain. If you don't have a domain or hosting you can use the free hosting that comes with your Leadpages account. If you have a wordpress site you can easily install the leadpages plugin and create your landing pages. 

Integrations

Leadpages know that you use multiple tools to keep your website going, and they have that cover. 

Pros

Leadpages has over 40 + standard integration that will easily connect you to your marketing and sales tools, some integrations are Hubspot, Marketo and Salesforce/pardot. And don’t forget about your lead by using the Zapier integrations. 

FAQS

How to use leadpages?

If you have any doubts on how to use Leadpages you can use any of the resources they have available for you. Starting with their Tech Support Via Email, you can also use their webinars, their in-depth guides and listen to their Podcast.

How much does Leadpages cost?

Leadpages have different plans available depending on your need. If you only need one website, the plan starts as low as $15 per month billed annually and can go up to $199 per month billed annually with their advanced plan. You save up to 38% if you choose the annual plan. 

How to cancel leadpages?

You can cancel your recurring subscription by just going to the setting section and click on the “Cancel Subscription” option.

What is Leadpages used for?

Leadpages is mainly used to create your websites and landing pages. 

Can you build a website with Leadpages?

Yes, Leadpages is a website builder, you can easily create a website without a coding experience, it is a drag and drop builder where you customize as you need. 

What are leadpages ecommerce options?

You can find a variety of templates available for ecommerce. They also have available options for catalog and product pages that you can use on your website. 

Leadpages Review

Alexa R. - Conversion Copywriter -Marketing and Advertising, Self-employed

“This makes creating landing pages SO easy. I build my own Wordpress sites and still use leadpages, it is so much faster and easier to get your landing page or sales page live and making money. The tracking options are so good too, it makes it really easy to understand what is working and what isn't on your page. I write landing pages & sales pages for my clients and this can save of weeks or maybe months of time by being able to get a landing page live in minutes instead of weeks if we relied on a developer.”

Conclusion

Overall, if you want to create a simple website in a short time, then Leadpages is for you. The integrations that they have with other tools make the work more efficient. Anyone can use it, and if you have any issues setting things up just have access to a wide variety of resources.

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